Escribe a fxBarcelona film school Llama a fxBarcelona film school934814391

News

Events

Blog

  1. Inicio
  2. Blog
El 3D revoluciona la publicidad

3D revolutionizes advertising.

 

In advertising, what is said is as important as how it is said. The advertising image combines its functions of information and persuasion with the aesthetic function. Advertisers' eagerness to surprise the public is changing the way advertising is done. Its power of communication and attraction is based on the use of expressive resources and the rhetoric of image and text. Advertising does not present products to us as they are, but gives us a subjective and altered vision of them.

The use of computer-generated images (CGI) is one of the most commonly used and booming techniques in the advertising industry, cinema, and television, but also in video games and in contemporary architecture. Thanks to these techniques, advertisers have been able to give life to their mascots or other characters, as well as any other type of object, and recreate a world of illusion, with impossible images, through which to develop peculiar stories revolving around their products and brands. Thus, companies choose to allocate budget to all kinds of creative campaigns, with the help of digital artists. 3D technology helps focus the message intended for the target audience, improves understanding, and allows the creation of images impossible to achieve without this tool.

Advertising, for example, is full of excellent examples of 3D commercials that demonstrate how this technique developed with computer-generated images, when well used, is also perfect for advertising all kinds of products, from coffee makers to soft drinks to cars. Thanks to 3D animation, advertising is definitely much more "animated."

A good example of this can be found in the latest ad for "Huesitos," the snacks brand from Chocolates Valor, which returns to television with a refreshed image. It introduces a new mascot and a retro-inspired communication campaign. The spot is led by a casually styled vintage monkey that has been developed using 3D animation techniques.

Check it out:

https://youtu.be/JBw9kTxVvhc

 

Other international brands such as Coca-Cola, Oreo, McDonald’s, Kellogg’s, Starbucks, and KIA are just a few examples of companies that have delighted us with great creative proposals through animation-based commercials.

 

 

 

In advertising, what is said is as important as how it is said. Advertising imagery combines its informative and convincing function with the aesthetic function. Advertisers' eagerness to surprise the public is changing the way advertising is done. Its power of communication and attraction is based on the use of expressive resources and on the rhetoric of image and text. Advertising does not present products as they are, but gives us a subjective and altered vision of them.

The use of computer-generated images (CGI) is one of the most used and booming techniques in the advertising, film, and television industry, as well as in video games and in the most current architecture. Thanks to this type of techniques, advertisers have been able to give life to their mascots or other characters, as well as any other type of object, and recreate a world of illusion, with impossible images, through which they develop peculiar stories centered around their products and brands. Therefore, companies choose to allocate budget to creative campaigns of all kinds, with the help of digital artists. 3D technology helps to focus the message to be transmitted to the target audience, improves their understanding, and allows creating impossible images to be made without this tool.

Advertising, for instance, is full of excellent examples of 3D commercials that demonstrate how this technique developed with computer-generated images, when well used, is also perfect for advertising all kinds of products, from coffee makers to soft drinks to cars. Thanks to 3D animation, advertising is definitely much more "animated".

A good example of this can be found in the latest "Huesitos" commercial, the snacks brand from Chocolates Valor, which returns to television with a refreshed image. It unveils a new mascot and a revival-inspired communication campaign. The commercial is starred by a casually styled vintage monkey developed using 3D animation techniques.

Check it out:

https://youtu.be/JBw9kTxVvhc

Other international brands like Coca-Cola, Oreo, McDonald’s, Kellogg’s, Starbucks, or KIA, are just a few examples of companies that have entertained us with great creative proposals through animation-based commercials.